- The ability to effectively evaluate and manage one’s finances in order to make prudent decisions toward reaching life’s goals
- The understanding of
- Money
- Cash flow
- Basic economic/financial concepts
- Debt/risk management
- 2 out of 3 households will probably fail to realize life goals
- Financial illiteracy is passed to the next generation
- Only 23% of kids surveyed indicated that they talk to their parents frequently about money, and 35% stated that their parents are uncomfortable talking to them about money
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